Cleverness

While browsing The Dieline today for some packaging inspiration, I came across this whiskey bottle concept that I thought was pretty clever....


The brand, titled Mr. Burgular, features a thermosensitive graphic that reveals fingerprints when the consumer touches the bottle. The experience surrounding the bottle is very compelling, and would make me want to buy the product even though I don't really like whiskey.

I think packaging is a good area to produce some clever results, especially involving materials.